What the day is
World Suicide Prevention Day has been held on 10 September since 2003, organised by the International Association for Suicide Prevention alongside the World Health Organization. The point of it is one claim, repeated annually because it is still not widely believed: suicide is preventable.
The World Health Organization puts the global figure at more than 700,000 deaths a year.
The theme, and the part people skip
IASP set a three-year theme for 2024 to 2026: Changing the Narrative on Suicide. The call to action attached to it is Start the Conversation.
Read quickly, that sounds like an instruction to post something. Read properly, it is an instruction to ask a specific person a specific question, out loud, and then stay in the room for the answer.
That is the harder half, and it is the half the awareness campaigns tend to leave undefined. Most people who suspect a friend is in trouble do not stay silent because they do not care. They stay silent because they do not know what sentence to use, and they are afraid the wrong one will make things worse.
Asking does not plant the idea
The single most common reason people give for not asking is the fear that raising suicide will introduce it. That belief is wrong, and it is the one worth changing this week.
Asking someone directly whether they are thinking about suicide does not increase risk. In most cases it is the first time anyone has given that person permission to say it out loud, and being asked plainly is a relief rather than a shock.
This is what gatekeeper training exists to fix. Not to make you a counsellor, and not to make you responsible for another person's safety. Simply to make sure that when you notice something is wrong, you know the question, and you know where to send them afterwards.
Question, Persuade, Refer
Question. Ask directly. Not "you're not thinking of doing anything stupid, are you", which invites a no. Ask whether they are thinking about suicide.
Persuade. Listen without arguing. Stay long enough to agree that they will accept help. This is a conversation, not a negotiation.
Refer. Connect them to someone qualified. Where you can, make the call together rather than handing over a number.
In India that referral has a specific destination. Tele MANAS answers on 14416, free, at any hour, in multiple languages. KIRAN is 1800-599-0019. Both are run by the Government of India and answered by trained counsellors.
If you want to do something today
IASP runs a participation campaign, now called Move for Life, which invites people to walk, run or cycle in support. That is worth doing.
The thing with a longer effect is training one person who is regularly around others in difficulty: a warden, a teacher, an HR lead, a coach, a pharmacist. The whole QPR Gatekeeper course takes about an hour.